机读格式显示(MARC)
- 000 00951nam2 2200301 4500
- 008 940327s2007 cc a b 001 0 eng d
- 100 1_ |a Hawkins, Del I.
- 245 10 |a Consumer behavior : |b building marketing strategy = 消费者行为学 / |c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
- 260 __ |a 北京 : |b 机械工业出版社, |c 2007.
- 300 __ |a xviii, 762 p. : |b ill. ; |c 28cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Market surveys |z United States.
- 650 _0 |a Consumer behavior |z United States
- 650 _0 |a Consumer behavior |z United States.
- 700 1_ |a Mothersbaugh, David L.