机读格式显示(MARC)

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• 200 1_ |a 关系营销 |9 Guan Xi Ying Xiao |e 形成和保持竞争优势 |E Xing Cheng He Bao Chi Jing Zheng You Shi |d = Relationship marketing |e for competitive advantage winning and keeping customers |f 阿德里安·佩恩 ... [等] 编 |F A De Li An· Pei En ... [ Deng ] Bian |g 梁卿等译

• 210 __ |a 北京 |c 中信出版社 |d 2002

• 215 __ |a XIII, 461页 |c 图 |d 21cm

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• 454 _1 |1 2001 |a Relationship marketing for competitive advantage.

• 510 1_ |a Relationship marketing |e For competitive advantage winning and keeping customers |z eng.

• 517 1_ |a 形成和保持竞争优势 |A Xing Cheng He Bao Chi Jing Zheng You Shi

• 606 1_ |a 市场营销学

• 610 1_ |a 关系营销

• 690 __ |a F713.50 |v 4

• 701 _1 |a 佩恩, |9 Pei En , |b A. |g (Payne, Adrian) |4 编

• 702 _0 |a 梁卿 |A Liang Qing |4 译

• 801 _0 |a CN |b |c 20071113

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